One Direction

Take Me Home Scrapbook App & Website

Fans of the popular boy band, One Direction, are always looking for new ways to showcase their enthusiasm. In a creative effort to interact with their teen idols, many participated in a scrapbook contest, submitting original pages of 1D photos and memories. When Sony was looking to capitalize on the contest’s popularity and create an iOS app and companion website, where better to look than Webby Award-winning Hitcents!


Working with Sony Music

The 1D App and companion website was first delivered to the US and later pushed internationally. Our final product exceeded Sony’s expectations considerably, reaching 1,600,000 sessions by November, 2013.

iPad and iPhone App

Inspired by One Direction's scrapbook contest, we created an app for both the iPhone and the iPad. Our app allows for users to upload photos onto customized templates to create their own digital archive. Fans can even include a note for that additional personal touch!


Official Scrapbook Website

Not only can you view the scrapbook within the iOS App, but One Direction enthusiasts can get a closer look at their personalized scrapbook pages on the companion website, 1Dscrapbook.com. Promoting their album, "Take Me Home," the site also allows for fans to listen to song samples, purchase merchandise, and publicly interact with their teen idols on social media.

Final Remarks

Hitcents’ One Direction App has earned a 5 star rating with over 1300 reviews, and we received a Webby in 2013 for the Celebrity/Fan category. The success of our 1D app and companion website has also earned us nominations in the Social, Content, Media and Entertainment categories at the upcoming CTIA Emerging Technology Awards.

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