Written By David Learned

The 3 Types of CRM

A couple months ago, Lauren Carlson, Customer Relationship Management Software Analyst at Software Advice, wrote a detailed blog post about the 3 core types of Customer Relationship Management (CRM) solutions – Industry Specific, Generalist, and Do-It-Yourself.Lauren did a great job of summarizing and describing these three categories, and you can find her original post on Software Advice’s Blog. However, I wanted to ...

March 06, 2012
omniprise / business
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Written By David Learned

How to Interpret the ROI of CRM

The question of Return on Investment (ROI) using Customer Relationship Management (CRM) software can be so confusing that it is often dizzying, even for an experienced CRM expert.In fact, the entire discussion is one big grey area – there are no “absolutes” that can be applied across the board. There is no accurate ROI forecasting model or standard expectation of results. CRM is a very unique investment, and as a resu...

January 20, 2012
omniprise / business
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