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Written By Macy Mills

Business Relationships with Customers

May 18, 2012 | business / omniprise

In an increasingly technology-focused world, each day presents new challenges to those who are striving to keep their relationships personal. Business owners and entrepreneurs who are constantly busy can have trouble staying in touch with important business contacts. This can be detrimental to a company because once an executive loses touch with another business professional, all potential networking ends there. Furthermore, if companies fail to make customers feel special, those customers will move on to a company who will. Sometimes in such a fast-paced world, it can be hard to keep up with the minuscule details that keep businesses successful.

We all realize that customers are the single most important factor to the growth of our companies. With several markets becoming increasingly competitive, it’s pertinent that your customers know how important they are to you. Most executives don’t realize that just a few minutes out of their day can increase their ROI remarkably. Lou Dubois states in his article How to Build a Corporate Culture of Trust that “you need to be thinking about your business in terms of relationships and not simple transactions.” He explains that most sales models are just worried about making a sale and not concerned with the long-term benefits of actually “developing a relationship of trust.” 

So, how do you develop this relationship of trust? It’s easier than you might think. The most accessible solution to the ever changing business world is to implement a Customer Relationship Management system into your company. This software would enable you and your employees to manage business relationships with current and potential customers. 

Some CRM systems, such as Omniprise, offer an opportunity tracking feature that make it easier than ever to keep your relationships thriving. A piece of advice that is sometimes given is to write down every exchange that happens between you and your client. The opportunity tracking component of the software makes it incredibly easy to monitor and record all activity such as meetings and phone calls associated with a customer or lead. You can enter details of the conversation you had in the system to remind you of them later and even create follow-up tasks. These tasks may be assigned to multiple employees or you could set up a reminder to ensure you speak to the customer in a timely manner. 

The opportunity tracker is only one of many game-changing features that CRM systems offer. Omniprise users get extensive components to ensure no customer gets left behind. Customer Relationship Management software aims to reduce costs and increase profitability, by ensuring customer satisfaction through better business relationships, and therefore, increasing trust and loyalty. 

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