Written By Philip Williams

Is your business ready for thousands of mobile customers?

January 14, 2011 | mobile

We typically imagine our website visitors sitting in the comfort of a home or office, but that just isn't the case anymore. Everyday more users are accessing websites from mobile devices. Be it an iPhone, an Android, or an iPad, these devices are changing the very nature of the internet. Consider these new web browsing scenarios:

  1.  A woman stopped at a red light sees a sign for your business. She wonders what services you offer, so with    the touch of a button on her location-aware iPhone app, she brings up your website. Your website now has just a few seconds to convey information, answer questions, and leave a lasting impression before the traffic light turns green.
  2.  A man walks through a crowded department store. Seeing an item of interest he wonders if he could find it online for a cheaper price. A quick search on his phone leads him to your website. Is your website compelling enough to close a sale with this man in a busy department store?
  3. A couple walks into your restaurant. The waiter tells them the restaurant is a little crowded but he can have a table ready for them in about 20 minutes. As the couple waits for their table they bring up your restaurant's website on their phones. You've setup your website so that users can easily browse the menu and place their order online. As the couple sits down at their table the kitchen has already started cooking their meal.

These scenarios will become increasingly more common in just the next few months. What does this all mean for you?

Your website content must be very easy to scan. Not only must your website display well on a small device, users must be able to locate relevant information in a matter of seconds. Mobile users don't have time to read long paragraphs. Your sales pitch must be quick, relevant, and compelling.

Your website must answer a new set of questions. A customer walking through your store visits your website for a slightly different reason than a customer sitting at home. Make a list of the locations where a customer might access your website. What questions would a customer ask from the various locations? Does your website present clear, easily accessible answers to these questions?

There is now less distinction between your web customers and your brick and mortar customers. More than ever before, your website influences the buying decision of every customer in your store. Use this to your advantage by creating a website that complements and enhances the brick and mortar buying experience.

Is your web presence ready for mobility? It's time to re-evaluate your website and begin selling to the thousands of mobile device users.

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