Written By Chris Nation

Social Media Influences Customer-Buying Habits

December 01, 2010 | social media

It is no secret that the two main social media sites, Facebook and Twitter, are influencing not only the way we communicate and connect but make decisions. Is it possible that social media is transforming our decision-making and even information seeking abilities? Absolutely! According to Chadwick Martin Bailey, the author of a recent study in connection with iModerate Research Technologies, discovered that consumers are “67% more likely to buy from brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook.” These facts and figures are important due to the implications for corporations and companies having an online presence.

Considering, companies that take the time to devote resources and attention to developing an online presence, especially a social media presence, will not only have a competitive edge but an ability to connect with the new social media generation and demographic. Research shows that now customers and potential customers are using the feedback on Facebook, via fan pages and wall posts, and the updates from Twitter about companies to make purchase decisions. According to the same study and Mashable.com, “79% are more likely to recommend those that follow them on Twitter to a friend, and 60% more likely to do the same on Facebook.”

This study reveals the vital importance of purchase decisions and influences from social media outlets. The study also revealed “perceptions among consumers that those brands not engaging in social media are out of touch.” Many businesses have already taken advantage of these statistics found in this study. Now the question becomes will you?

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