Chris Mills, President and Co-Founder of Hitcents, shared his insights on developing apps for the global market at this year’s Casual Connect in Singapore.

The event, which took place from May 20 through May 22, is targeted at the casual games industry and attracts 5,500 professionals each year.

Mills discussed the evolution of Hitcents and spoke about the recent expansion of the company to the Chinese market through the launch of the Chinese version of the Draw a Stickman app, as well as the opening of an office in Shanghai in 2013.

“We have 550 million active smartphones that are in China today and 528 million of those people are actually playing mobile games,” said Mills. “That’s a huge amount of potential clients.”

Throughout his presentation, Mills elaborated on the distinctive qualities and challenges of the Chinese mobile gaming market, from differences in how companies design and launch apps to how customers acquire and pay for these apps, noting how Hitcents had adapted to successfully address these needs.

The full presentation Mills delivered at Casual Connect is available to view online here.