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Marketing Solutions: Search Engine Optimization


  Hitcents utilizes search engine optimization techniques to increase targeted traffic to a website and ultimately achieve a higher ranking in organic search engine results.

The first step is keyword research and analysis to determine keywords or phrases to target. Use of terms that are too broad or non-competitive will not improve search engine rankings. Hitcents will provide consultation to begin researching and analyzing your business function to pinpoint the keywords that will get results for your company and website.

A search engine sends robots to crawl each page of your website. These robots are scanning the text and coding of your web pages. This is why it is important to choose and target keywords for your line of business. Two important elements in optimizing a website are a website’s trust and relevance. Search robots will determine the relevancy of your site by analyzing the content. Building relevancy involves using keywords that are relevant to the content on your website. Using page headings or bold text to emphasize keywords or phrases helps robots identify content weight as well. Linking within pages on your site helps prove that the content on the site is related. The domain name of a website plays a key role in determining relevance also.

A website’s trust factor is determined by the number of reputable websites linking to your website. Paid directory listings also enhance trust as these respected listings help improve page rank.

Having a sitemap helps search robots determine the structure of the website, ensuring that each page of the site is crawled. Page content rich in keywords and phrases improves search engine rankings for those keywords.

Hitcents delivers all of these services and much more. Hitcents provides search engine resubmission, rank tracking reports, and detailed reporting features on your website traffic using Google Analytics.

Let us design your entire website to create a search engine-friendly site from the ground up with more keyword text and less script codes that inhibit website crawling.

Search engine optimization is a continuous project that Hitcents can handle for you- allowing you to focus on the business at hand.
 
 
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