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Marketing Solutions: Search Engine Resubmission
The purpose of Search Engine Resubmission (SER)
is to ensure that your company will easily be
found when searched for, thus leading to greater
success.
Your company name and keywords will be submitted
twice a month to thousands of search engines to
ensure your company will prominently appear on
the results page. Our company name, Hitcents,
comes up on top or close to the top when
searched in Google. If your company name is
unique, your results will be the same.
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The keywords you generate will be optimized by
the Hitcents team to ensure they are the best
keywords for your company and will generate the
most hits. Some search engines will reject a
large volume of words and any words that are too
general (for more info on keywords visit
CPC
Marketing). To monitor your keyword activity,
Hitcents will track the results of SER and
provide you with a percentage based performance
report. Another element of SER is Meta Tags.
Meta Tags are the information on your website
which search engines read to place you in their
results. Hitcents will supply, place and manage
the Meta Tags throughout your website.
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Keywords
Keywords are a
central part of your online advertising, and the
Hitcents team will assure your keyword strategy
coalesces with your goals. There are three types
of keywords: broad, moderate, and specific.
Here’s an easy illustration of these categories:
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Category: Broad
Keyword Searched: Cheese
Results: The search
could be for cheese hats,
cheese heads, cheese brands,
cheese crackers, cheese
connoisseurs, anything is
possible.
Value: If your
company sells gourmet
cheeses, this keyword would
not stay active due to the
low number of clicks. Search
engines would turn off this
inactive word.
Category: Moderate
Keyword Searched:
Greek T-Shirts
Results: A Hitcents
client, who sells Greek
T-Shirts, has had a great
return on this word. It is
broad enough to apply to
many parts of their
business, but specific
enough to sell a certain
product. Moderate keywords
should describe what you are
selling. These words are the
best way to sell your
product online, especially
to first-time customers.
Value: The value of
moderate keywords is very
high. The bulk of your CPC
Marketing budget should be
spent on these moderate
keywords. The value of
individual moderate keywords
will be monitored by
Hitcents and tailored to
give your company the best
value for the money spent.
Category: Specific
Keyword
Searched: Hitcents
Results: Specific
keywords are usually company
names and proper words. As
mentioned in the SER
section, your company name
will always be at or near
the top of these results.
Value: If your
company name is unique there
will not be a lot of
competition for these
specific keywords. This
means these words are
inexpensive and worth their
cost. |
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Specific keywords are also good for individual
product numbers which could appear if you sell
products on your ecommerce website. Customers
who are searching for a specific product or part
number will see your website in the results.
There is a high conversion rate on this type of
search.
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