Top Ten Mistakes Companies make on Facebook
1. Leaving Out Company Branding
Facebook has made it possible for companies to take their branding, some of which may have cost thousands of dollars, and transfer it to your profile with the same look and feel of your store front or your website.
I highly recommend not creating a Facebook page without researching all the available tools to customize and enhance your Facebook image. Branding often times is about consistency and exposure. Not only should all your print and advertising material be consistent across the board, but your social media logos, background and icons should keep the same marketing. This helps create brand awareness.
2. Forgetting Daily or Semi Weekly Posts
There is nothing worse than attracting new fans to your Facebook page and having your fans only to realize your last post is two weeks old. Think about the process of attracting fans:
- A. Facebook ads (setup, budget, design and monitoring)
- B. Website Icon link (finding the sweet spot on your perfect website)
- C. Promo material (design, identifying your target audience and implementation). I highly recommend constant interaction for client readership.
3. Forgetting to Monitor Picture Tagging
Have you ever heard of the friend that had a little too much fun at the office party and woke up to a Facebook message “You have been tagged in 19 photos?” Time for some lightning fast un-tagging of yourself. Make sure your admin can un-tag photos that might show up in the middle of the night from a disgruntled customer or ex-employee.
4. Stay away from the Boring
Stay away from overstimulation of great deals over and over again. Quirky facts about your company are always welcome. Make your content interesting, readable, and fresh. Tell a story about your developer, or how your designers make the best homemade salsa, its the little things that make quality readability.
5. Interaction is Key
When posts are made, don’t let them sit and stew. Stir things up a little. There is nothing wrong with making people laugh. “A fun question is a good way to get people to interact on your page.” Or sometimes a promotion like whoever is the 50th like gets a free canned ham - well that works for food places – maybe an umbrella from your business.
6. You’re a 10 Million dollar company and have 5 friends
Believe me, it happens! A potential client wants to do business with your company and starts the due diligence of checking out references, BBB, etc. and then they stumble on your Facebook page with 5 likes. How embarrassing your competition has 1000’s of likes. To maximize the most efficient growth from the beginning, be sure and plan out your launch strategy. I know it takes time to grow, but a fun Social Networking promotion should give you a good kick start to success. And its always good to be "liked."
7. Leaving Employees Out of the Mix
Launching a new Facebook page without engaging your employees will send you down a spiraling tunnel of failure. That initial launch is important, and making the team a part of it is a critical piece of the puzzle. Plan to involve that talented bunch of Facebook readers at a very early stage, way before launch day. Plan, Plan, Plan!
8. Posting Sentimental Gibberish
Corporate and personal social strategies should be different and often times so should their messages. Avoid writing information about walks in the park with the company feline. Refrain from posting about seeing the sweetest sunset out your office window (and certainly no photo of it). Avoid pictures of the ice cream party that no one wanted to go to anyway. Yes to fun, innovative, interactive and thought provoking messages. People do enjoy pictures and if you have creative people on your team instead of normal pictures do images that are more creative or humorous.
9. Twitter and Facebook having the same content!
I highly recommend not linking Facebook to Twitter. I know it’s easy to do but this is the lazy man's way to Social Media. Fans do not want to read the same thing in two different spots. Twitter has its place and Facebook should be a distant relative. Same bloodline but you don’t really want to talk to them.
10. Diving in when you’re not ready
Plan ahead and enlist experts in social media from the start. This will ensure a well thought out strategy. You can take it over once it exploded into a fully functional Social machine.
What do you all think? Any other Facebook mistakes?