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Written By Chris Mills 慕乐文

Hitcents Goes to ChinaJoy

In another whirlwind trip across the world, Hitcents was able to make a stop at ChinaJoy 2014 in Shanghai last week. ChinaJoy is one the largest game festivals, with over 250,000 people in attendance. For Hitcents, it was an exciting week full of meetings with key partners and networking events to broaden our opportunities.The highlight of my week came as I was given the honor of presenting at ChinaJoy. I spoke abou...

August 12, 2014
china
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Written By Luis Munoz

Localization vs. Culturalization

When we design games or apps, we optimistically strive for an experience that can have widespread appeal, crossing geographical boundaries and gaining legions of fans in numerous countries. It’s an admirable goal to have a game that can be enjoyed by so many people, yet achieving widespread success often requires considering numerous factors that can make a game or app suitable for multiple markets. As one would...


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Written By Chris Mills 慕乐文

Mobile Game Development in the Chinese Market – Payment Systems

I have discussed in my previous blog entry about the complications of deploying a game in the Chinese marketplace here and how fragmented the market is here. In addition to the challenges involved in app discovery, a much more complicated situation arises when it comes to collecting money from your users. Across most of the mobile world payment systems are pretty simple. With an iOS App Store and Google Play your paym...


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Written By Chris Mills 慕乐文

Mobile Game Development in the Chinese Market – Fragmentation / Chinese Channels

As I discussed in previous blog entries, business in China is hard and releasing content is even harder. One of the major challenges that isn’t typically a consideration around most of the world is how to distribute your app to the end users. For example, if you are looking at the Android platform in America your primary focus is Google Play with some consideration of placing your APK on the Amazon App Store. Go...


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Written By Chris Mills 慕乐文

Mobile Game Development in the Chinese Market – Should you consider it?

As a game developer or studio you may be considering expanding your market by looking into other emerging mobile territories across the globe. As I have personally taken on the challenge of expanding the Hitcents mobile distribution channels to the Chinese market I felt it might be helpful to give some pointers for others looking to do the same thing. Below is a list of five things to consider when you’re looking to e...


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Written By Chris Mills 慕乐文

The Challenges of Starting a Business in China – Part 8 (China vs. America Payroll Taxes)

As an owner of a small business that started with three employees and grew to over 50, (and writing the back end to a payroll software program), I’ve had to learn a lot about payroll taxes throughout the process. Starting a company in China required learning a whole new set of tax policies that were very foreign to me. You often hear about tax differences between countries, but going through the process on my ow...

January 23, 2014
business / china / app development / gaming
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Written By Chris Mills 慕乐文

The Challenges of Starting a Business in China – Part 7 (Learning Chinese Characters and Enjoying Them…)

Within weeks of my arrival in China I hired a Chinese tutor to teach me the language twice a week, in hour-long classes. To select the right person I searched around, did some interviews and settled on a particular individual because he believed in teaching not only the language, but also focus some of our time on character development. There are many who disagree with doing any character work themselves because they ...

November 05, 2013
business / china / app development / gaming
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Written By Chris Mills 慕乐文

The Challenges of Starting a Business in China – Part 6 (Opening an Office)

As discussed previously, a physical office is required to receive a business license in China. Finding the perfect office to start with was an exhausting process that took weeks. The first thing we had to decide as a company was whether we want to rent an office that was ready to move in, or get space that would require some renovations and office furniture. If you’ve spent any time searching for rental office s...

September 27, 2013
business / china / app development / gaming
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Written By Chris Mills 慕乐文

The Challenges of Starting a Business in China – Part 5 (Getting to know the Chinese Business Culture)

In the past, I have written about my experience of opening a business in China, and at this point I have learned a good deal about Chinese culture. Below I’ve outlined some different observations I’ve made during the process.

The language barrier when you’re working with people in China should not be underestimated. One thing I found out from traveling back and forth between America and China so m...

September 13, 2013
business / china / app development / gaming
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Written By Chris Mills 慕乐文

The Challenges of Starting a Business in China – Part 4 (Articles of Incorporation and Certifications)

To continue with the China saga discussed in my previous blog posts, (Blog #1, Blog #2, Blog #3) it was time for Hitcents to register with the Chinese Government. Believe it or not, this is where things got even more complicated and time consuming. The process is broken into three stages requiring three separate government agencies to be involved; the State (in our case, Kentucky), The United States State Dept., and t...

August 26, 2013
business / china / app development / gaming
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